It’s in the nature of cities to be absorbing, overwhelming places. Built from the ground- up over hundreds of years, it’s impossible to avoid getting sucked into the looming tangles of buildings and bus routes, the noise, light and superhuman heat. Eventually and invariably people themselves become part of the manic whirling rhythm of cities, which is how a city goes about making itself your home. There are benefits to this, of course – knowing the best late-night spots to find fun and solace, ensuring those bus routes don’t leave you stranded miles from bed in the pouring rain – but as more time in the chaos accrues it’s tough not to lose your sense of perspective, an idea of what the city looks like to those outside. Often, the only time we see our cities for what they really are is when we go away and glance at them from a distance. Often, we best appreciate our cities as we hover in holding patterns over hometown airports, peering down at the array of lights below.
Rejjie Snow was 17 when he left home in Dublin to embark on a soccer scholarship at a prep school in Atlanta, Georgia. To him, growing up in the Irish capital wasn’t a paradise exactly but it was a place that shaped the rapper – real name Alex Anyaegbunam – in ways that he didn’t really recognise till he moved to the States. “As soon as I got there, I. started seeing the side of Dublin that I love. I missed it a lot,” he explains. “Being in America was cool; I learned so much and it gave me loads of confidence and trust in myself, but it also kind of taught me just how unique Dublin is, and how hard it is to find that same hometown familiarity elsewhere.”
Rejjie’s soccer scholarship took in one year of high school and 18 months of college before he felt the urge to break away and pursue music instead. If deciding to leave everyone you know behind and move to another continent at 17 is a big step, then dropping all of that to go home and forge a path in music at 20 is an even bigger one, but it’s a step that’s paying off.
Even at this early stage, Rejjie is the biggest rapper Ireland has ever produced, a 25-year-old who grew up in North Dublin’s Drumcondra suburb but whose talent saw him cherrypicked by 300 Entertainment, the US label famed for their work with the likes of Migos and Young Thug. February’s debut album Dear Annie is an engaging, kaleidoscopic cruise through electro- funk, neo-soul, smart hip-hop and nocturnal jazz, laden with effortless pop hooks and guided by Rejjie’s American inflected Irish brogue. While much of the music sounds pulled out of left-field, there’s an undeniable sense of star- quality showmanship to it; it feels like an album that should be delivered from a rotating, circular stage, peopled by a supporting cast of musicians, wingmen and muses. If the vast majority of Rejjie’s musical influences, contemporaries and collaborators are American, the personality that sets his music apart from the pack is one that was built in Dublin. Born there in 1993 to a Nigerian father and Irish- Jamaican mother, Rejjie’s first exposure to hip- hop came via the cousins he shared a house with in Drumcondra. “Everything I learned about manhood, I learned from my cousins,” he says. “We’d do everything together: go out, play ‘knick-knack’ [knocking on strangers’ front doors then running away], throw eggs at houses, all that teenage stuff. One of my cousins was already rapping, he was the first person I saw doing music. I looked up to him, so he’d show me how to write lyrics, explain what a 16-bar was, that kind of thing.” His earliest lyrics, he says, “were just about killing people and drugs, the usual cliches”, but gradually Rejjie started to find inspiration in the reality of the life he’d returned to in Dublin.
"Dublin isn’t like anywhere else in the world"
“It didn’t make sense to mimic American rappers ‘cos Dublin isn’t like anywhere else in the world; it’s a whole different reality. As I got older I started talking about that. It’s so unique, and people always wanna hear or see something new. The shit around me is an inspiration in itself.” That “unique reality” finds perhaps its most vivid expression in the videos for Rejjie’s tracks ‘Virgo’ and ‘Flexin’, which feature pale, shorn kids floating on liloes in Dublin’s Royal Canal, locals riding horses and scrambler bikes across inner-city estates and basketball courts, joyridden cars weaving in donuts and burning up outside a branch of the Irish bed retailer Mattress Mick’s. His Irish upbringing also comes through in lyrics that revel and rejoice in their familiar references to teenage house parties, graffiti raids, hard booze and soft drugs; you imagine that Rejjie is the only rapper ever signed to 300 Entertainment with bars about the IRA, playingFIFA and manses, the name for the ecclesiastical dwellings inhabited by religious ministers in Ireland. The strongest reverence on Dear Annie, though, is reserved for women, and love and sex with women: “Going out to parties in Dublin and discovering girls opened up a whole new world to my art, expression, inner feelings and stuff... the house I grew up in was very cold in that sense; I wouldn’t have been able to express myself emotionally, so girls gave me someone to talk to about how I felt.”
The “only black kid at school”, Rejjie’s school years weren’t exactly straightforward. Describing himself repeatedly as “the black sheep”, he views Dublin as a place where a young man can “either go left or right” but says that the seriousness with which he took his nascent football career and graffiti “kept me out of serious trouble”. “I was shy but started going out quite young, I snuck into my first rave at about 14,” he remembers. “I’d drink then, too – cans in the park, the usual. There’d be drugs about at house parties, but I wouldn’t really get involved. I was too into football and didn’t want to jeopardise that. Until I went to America, I was very disciplined within myself.” Football and graffiti also served as gateways into an interest in fashion that is still borne out today in the way he dresses, a collision of the latest US sportswear and classic UK street style forged in his early experiences of Dublin’s terraces and rail depots.
“I’d go to football games here and everyone was wearing C.P. Company. That was the first time I was introduced to it. As a kid you’d gravitate towards that – you’d see people wearing CP and it felt like it gave them some stature. I remember being about 11 and seeing the goggles on the hoods and being amazed by it.” Where he once took cues from older cousins, football casuals and train taggers, now Rejjie finds himself in a position where he’s become a figurehead of an Irish hip-hop scene that, before he came along, wouldn’t have been considered by many as especially credible.
"When I came home and saw how I’d ended up playing a part in other people’s journeys, it really inspired me."
Where previously the youth of Dublin might not have thought of their home city as a place that could produce rappers, perhaps now they look at Rejjie and think, ‘If he can, I can too.’ Is that a role that he’s embraced at all? “Yeah, it took me a while though,” he says, “It made me feel very self- conscious at the start. But when I came home and saw how I’d ended up playing a part in other people’s journeys, it really inspired me. I’m a lot more involved in things going on in Dublin than I used to be. Growing up, I never had any musical figures to look up to, but I’m not afraid of anything and I want people to take that away from what I’m doing, to know that they can be fearless too.” Rejjie talks with real warmth and enthusiasm about the “new energy” of a city that he says is becoming ever-more multicultural, connected and open-minded. But while it’s a totally different town to the one that he grew up in, perhaps the best new thing you can realise about where you’re from is just how great it was in the first place – an epiphany aided for Rejjie by his time away and the chance it gave him to see his home from a distance, afresh. “When I think of all the great things to have come out of Dublin, it serves as a reminder of how great this place is, and how I don’t have to go somewhere else to be who I want to be,” he says. “It all starts with your own place.”
INFORMATION IN ACCORDANCE WITH ART. 13 OF REG. (EU) NO. 2016/679 ("GPDR”)
This notice describes which of your personal data is collected by Zerogrey S.r.l. and by TRISTATE INTERNATIONAL SA (hereinafter referred to as "us"), the purposes for this and how it is processed. You will also find the information necessary to exercise your rights under GDPR.
In general, we collect your data when you create an account on our online store http://www.cpcompany.com (hereinafter "Store"), when you purchase products offered for sale in the Store, when you send us emails or when you call us for assistance. You are hereby informed that the personal data collected during said procedures will be processed in order to respond to your requests, allow you to use the services offered by the Store through the private areas (for example, to process your orders and perform the tasks necessary to do this, including the transactions required for administrative and tax compliance and, at your request, and information) and to provide better services, marketing and support for you and other customers, as set out above.
1. Who processes your data: data controllers
Zerogrey S.r.l., a sole shareholder company, with registered offices at Via L. Colli, 15 10128 Turin, fiscal code and tax code no. 08003340018 (hereinafter “Zerogrey”) and TRISTATE INTERNATIONAL SA, RIVA ALBERTOLLI 1, LUGANO, CHE 147076577 are the joint controllers of your data.
In accordance with Art. 26 GDPR, you are hereby informed that Zerogrey is the controller of your personal data for the purposes of: processing and managing your orders, shipping the products you have bought, providing you with the necessary after-sales support, managing the return of purchased products, complying with taxation law and, subject to your prior consent, carrying out marketing activities, in accordance with the purposes and methods set out below.
In accordance with Art. 26 GDPR, you are hereby informed that TRISTATE INTERNATIONAL SA is the controller of your personal data for the purposes of: managing Store accounts when transitioning to new operators or internalising the services currently entrusted to Zerogrey; helping Zerogrey identify your location in order to abide by the legal or contractual warranties, including managing product return procedures; managing and maintaining the Store; and, subject to your consent, marketing.
2. Which data we process - Type of data processed
Your contact and account data. We will retain the contact information you provide (for example, your first name, surname, address, telephone number, email, country of residence) when you create an account on the Store, purchase a product and/or take part in our competitions or promotions.
Your payment and invoicing data. We will retain the payment and invoicing data that you provide (for example, credit card number, post code and address) when you purchase a product, for the purpose of managing your order and shipping the products. At your request, we can also retain the payment and invoicing data in order to make future purchases easier.
Website use data. By using our website, you agree for us to process the data from your browser and the device you are using, as well as your IP address (this is the number that identifies a specific device on the internet and that is needed for your device to communicate with websites). We can analyse which site you have come from, what you have done and what you have not done on our website.
3. Where we get your data - Data collection method:
Directly from you. For example, if you register to make a purchase from the Store, create an account, take part in a competition, ask us a question or contact with our call centre.
If you do not send us your data, you will not be able to register at the Store and will therefore be unable to purchase any products offered for sale.
4. Why and how long we process your data for - Purpose and legal basis for data processing; retention period
To supply the products and services you have purchased and send you information about your order or your payment. For example, we will use your data to manage your order, confirm your purchase and manage any related services, such as shipping your purchased products. We cannot manage and process your order without your data.
The legal basis for this processing is the performance of the purchase agreement to which you are party from the moment you accept the Store's terms and conditions of sale.
The retention period for your data is equal to the period required to process the order. Wherever you have created a Store account, the period will be 24 months from the date on which the data was collected.
To provide you with the necessary after-sales support in accordance with the applicable product warranty laws. For example, we will use your data to provide you with support and to manage the return and/or repair of the products you have purchased from the Store, in accordance with the applicable laws.
The legal basis for this processing is compliance with the legal requirements. The retention period is equal to the period required by law (in particular, by the Italian Consumer Code).
To correctly manage your billing status. We process your data for the accounting, administrative and tax purposes directly related to the joint controllers' business activities and required by the applicable laws.
The legal basis for this processing is compliance with the legal requirements. The retention period is equal to the period required by law (in particular, fiscal, money laundering, banking and public security laws).
So that you can interact with our customer support staff. We may use your email address or phone number, as well as your name and/or postal address, to help you if you need support when using the products you purchased from the Store.
The legal basis for this processing is the performance of the purchase agreement that you entered into with Zerogrey when you accepted the Store's terms and conditions of sale and compliance with the legal obligations regarding warranties and customer support.
It is also possible that information regarding the support or a service problem may be captured. To improve its customer support service, which is subject to the applicable laws, Zerogrey may also record and relisten to your conversations with its customer support staff.
The legal basis for this processing is Zerogrey's legitimate interest in improving the quality of the customer services it provides. In addition, Zerogrey may analyse any feedback provided voluntarily through customer surveys.
The legal basis for this processing is the consent of the interested party.
In all of the aforementioned cases, the data retention period is equal to the period during which your account is active.
To monitor and improve our products and the Store. With your consent, we analyse your usage data, preferences and consumption of our products in order to improve our approach for both you and our customers in general. We do so through automated processing that includes profiling. This is done in order to make better decisions regarding services, advertising, products and content based on a greater understanding of how our customers use our services, and to provide a more personalised user experience. For this reason, we may also collect your IDFA (Identifier for Advertising) for iOS devices and your AAID (Google Advertising ID) for Android devices so that we can provide you with targeted, relevant adverts based on your preferences and interests.
The legal basis for this processing is your explicit consent.
The retention period for your data is equal to 12 months from the date on which the data was collected.
To prevent or investigate illegal behaviour or to protect and assert rights. For example, we may use your data to prevent the breach of our intellectual property rights (for example, counterfeiting of our and/or our partners' trademarks) or theft (including credit card cloning and thefts that we believe to have occurred during a competition, activity or event) or other illegal activities, as permitted by the applicable law.
The legal basis for this processing is the legitimate interest of the joint data controllers.
The data retention period is equal to the time that is reasonably necessary to assert our rights from the point at which we become aware of the illegal behaviour or the potential to commit illegal behaviour.
For marketing purposes. Subject to your consent, you may be contacted by email, text message, telephone or other means with information or offers concerning the events, products or services available.
The legal basis for this processing is your explicit consent.
The retention period for your data is equal to 24 months from the date on which the data was collected.
Other purposes permitted by the law. In certain circumstances, we may process your data if there is a legitimate interest for Zerogrey and TRISTATE INTERNATIONAL SA, in accordance with Art. 6, paragraph 1 (f) of GDPR.
For the aforementioned purposes, personal data is processed using manual, digital and online tools with software that is closely related to said purposes and, in any case, is processed in such a way that the data is kept secure and confidential in accordance with the law.
What are cookies? Cookies are small text files that are sent to your computer when you visit a website. Your computer saves the cookies and sends them back to the website when you visit the website again.
The first time you visit the website, a banner will ask you to accept (or not accept) cookies. You can refuse to accept all or some cookies or you can change your computer's settings, including at a later date, so that you know when you receive cookies or so that you can stop your computer automatically accepting cookies.
The Store uses the following types of cookies:
• Technical (or browsing) cookies, which help the site to function, for example by allowing you to browse between pages and access the site's private area; the legal basis for processing data using these cookies is the joint controllers' interest in providing efficient, well-functioning services to their customers; the retention period for these cookies runs from the date on which the site was first accessed until the end of the session of for one month.
• Functional cookies, which allow certain Store features to be activated and preferences (such as language) to be saved in order to improve your browsing experience; the legal basis for processing data using these cookies is the joint controllers' interest in providing efficient, well-functioning services to their customers; the retention period for these cookies runs from the date on which the site was first accessed until the date on which the cookies are disabled. Users may accept and disable these cookies whenever they like using the cookie management tool.
• Analytical cookies, which allow us to acquire aggregated, anonymous statistical information concerning browsing habits; the legal basis for processing data using these cookies is the joint controllers' interest in providing efficient, well-functioning services to their customers; the retention period for these cookies runs from the date on which the site was first accessed until the date on which the cookies are disabled. Users may accept and disable these cookies whenever they like using the cookie management tool.
• Profiling cookies, which allow us to personalise advertising messages based on your interests and preferences so that we can send you only the adverts that you will find relevant or interesting; the legal basis for processing data using these cookies is the consent of the interested party; the retention period for these cookies runs from the date on which the site was first accessed until the date on which the cookies are disabled and, in any case, will be no longer than 12 months. Users may accept and disable these cookies whenever they like using the cookie management tool.
The cookies currently used are
How to disable technical cookies. You can change your browser's settings to disable cookies. Some of the site's features may not work correctly if you do so.
Below you will find links explaining how to disable cookies on a range of browsers (for any other browser you may be using, we suggest searching for this option in the software's help section, which you can normally access by pressing the F1 key):
Internet Explorer: Click the tools button and then 'internet options'. Click the privacy tab and in 'settings' move the slider up to block all cookies.
Google Chrome: Click the menu in the browser's toolbar. Select 'settings'. Click 'advanced'. In the privacy section, click the 'content settings' button. Select 'allow sites to save and read cookie data'.
Mozilla Firefox: Click the menu button and selection 'options'. Select the privacy tab. In the history drop-down menu, select 'use custom settings for history'. To activate cookies, tick 'accept cookies from web sites'; to disable them, untick the box.
Safari: Click the 'Safari' button on the menu bar, then 'preferences'. Now click on 'privacy', then 'details' to select the site, then click 'remove'.
Alternatively you can disable Google Analytics cookies only by using the opt-out add-on provided by Google for major browsers https://tools.google.com/dlpage/gaoptout?hl=
6. Where your data is processed – data transfer
Data will be processed and stored at the Zerogrey offices at Via L. Colli no. 15, Turin, and at the TRISTATE INTERNATIONAL SA head offices at Via Rime 38, 6850 Mendrisio (CH).
For internal administrative and organisational reasons, we may pass your data on to companies in the Zerogrey group operating within the European Union.
7. Who we share your data with – personal data recipients
On the understanding that, where required by law, we will obtain your prior consent and carry out any formalities required by the law, we will share your data with the following third parties (acting as external data processors):
Our service providers We may share your data with third parties so that they can provide us with services (for example, couriers, call centre companies, warehousing and logistics companies) but in this case we will enter into an agreement in compliance with Art. 28 GDPR for the purpose of protecting your data. These parties will only have possession of the data required to perform their functions and may use this data only for the purpose of providing services on our behalf or complying with the law. You can find out details of such data processors pursuant to Art. 28 GDPR by emailing firstname.lastname@example.org.
Where we deem it necessary for complying with our legal obligations or to legally protect ourselves or third parties. Where permitted or required by the law, we may also share the data requested by a government body or by another authorised third party or organisation for the purpose of protecting or exercising our rights or those of third parties, or for the purpose of limiting or preventing fraud (including credit card fraud or other fraud that we believe may have occurred during a lottery, promotion or event) and other illegal activities.
Our Store is not aimed at under-16s, but rather at an adult audience. If you are a parent or guardian and you think your child may have transmitted data, you can contact us.
9. Security measures
We adopt the security measures required by the law.
We adopt security measures to protect your data. The standard security measures that we use depend on the type of data that we process and meet the legal requirements and the standards of European government agencies.
10. Your rights
You can contact Zerogrey and TRISTATE INTERNATIONAL SA to request access to your personal data, modify it, delete it or limit its processing, to oppose its processing, and to request the portability of your data; you can also withdraw your consent at any time (this will not prejudice the lawfulness of the processing on the basis of the consent granted prior to the withdrawal).
When you exercise your right of access, you have the right to know whether your data is currently being processed, what the purpose of the processing is, what categories of data are being processed, who the recipients of your data or categories of recipients are (and, if they reside in a third country, what guarantees this transfer is based on), the retention period for your data (or the criteria for determining the retention period), whether automated processing is being carried out (for example through profiling), what the reason for the processing is, and the origin of the data (when not initially collected by us).
You have the right to submit a complaint to the National Data Protection Authority and, at any time, to ask the joint controllers for information about the data processors and parties that are authorised by the data controllers to process your data and the contents of the agreement between the joint controllers under Art. 26 GDPR.
You can exercise your rights by contacting either Zerogrey (at the address stated above or by emailing email@example.com) or TRISTATE INTERNATIONAL SA (at the address indicated above or by emailing firstname.lastname@example.org).
In any case, you can modify or withdraw your consent using the Store's settings.
You can withdraw your consent to receiving marketing communications. To stop receiving marketing communications, you can access your account and change your choice or follow the instructions in the promotional message you receive. Alternatively you can withdraw your consent by emailing one of the addresses stated above.
You can change your preferences regarding marketing emails and data processing through profiling by using the privacy settings in your account or by writing to one of the email addresses given above.
11. What happens if we change this policy