The idea of a Dutch retailer like Patta working together with a brand like C.P. Company, which has long been at the forefront of innovation in sportswear, is a sign of the times. The world has grown dense, brands have become more accessible.
“The street culture is so tied into sportswear, and I think C.P. Company can lay a very credible claim to be the father of all sportswear,” says Harvey about C.P. Company’s place in the current zeitgeist. “But the way vintage and contemporary sportswear is now mixed into streetwear, driven by a new generation of influencers, hashtags, resellers, and vintage online retailers, adds yet another layer of interpretation. And working together with Patta – yes, a retailer from Amsterdam, but one that works on a global platform – can only help us in this interpretation.”
The C.P. Company x Patta collaboration for SS019 will be available in stores and online at www.cpcompany.com & www.patta.nl starting from April 6th, 2019.
The idea of a Dutch retailer like Patta working together with a brand like C.P. Company, which has long been at the forefront of innovation in/ >Read more<