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The Mind's "Eye" Capsule Collection

A Collaboration Between C.P. Company and Sergio Pizzorno

A Collaboration Between C.P. Company and Sergio Pizzorno
Italian sportswear brand C.P. Company have collaborated with British rock star, Sergio Pizzorno of Kasabian to create a limited-edition collection.
Inspired by Pizzorno’s concept of ‘The Mind’s Eye’, a specially designed poncho, sweatshirt and t-shirt will be available to buy from 10th September 2018 in partnership with UK retailer Flannels.
C.P. Company’s head designers, Paul Harvey and Alessandro Pungetti worked closely with Pizzorno to create a reinterpretation of the brand’s iconic Mille Miglia Goggle Jacket. ‘The Mind’s Eye’ poncho incorporates a third goggle, to represent the third eye; a philosophy central to Pizzorno’s music and stage performance. Choosing it as his stage outfit, he unveiled the design for Kasabian’s headline performance at the Isle of Wight Festival earlier this summer.

“The third eye or The Mind’s Eye is a mystical concept of a speculative invisible eye, which provides perception beyond ordinary sight.” - Sergio Pizzorno

The poncho has been created using C.P. Company’s newly developed high-performance Nyfoil; a water-resistant fabric with quick dry properties, internally coated with a metallic silver laminate.
Taking design details from utility uniforms found in the brand’s archive, the poncho features a double bellow pocket with ‘C.P. Company & Sergio Pizzorno’ branding on the sleeve and back. The crewneck sweatshirt and t-shirt are produced in cotton, with ‘The Mind’s Eye’ three goggle graphic print in the colours of the ponchos and ‘C.P. Company & Sergio Pizzorno’ branding on the front and back.

A total of 99 ponchos will be released in red, green or purple in bespoke packaging with an accompanying exclusive book documenting ‘The Mind’s Eye’ journey. The book features exclusive photography by Neil Bedford, Kasabian’s official photographer, who has also shot a campaign starring Pizzorno to support the launch. In addition, 400 sweatshirts and 400 t-shirts will be available in off-white coloured cotton jersey.

Leicester and the Isle of Wight Festival set the scene for a new instalment of the C.P. Company ‘Eyes on the City’ film series, each a visual journey of urban exploration. Focusing on a more cinematic and intimate portrayal of Pizzorno, the idea of mysticism across the home, studio and stage reflects the concept of ‘The Mind’s Eye’. Featuring a voice-over and bespoke track created by Pizzorno especially for the film, we see the studio representing his art and musical process, home signifying calm and the real self and the stage welcoming Sergio the performer.

“It was a huge honour to work with C.P. Company and to be able to collaborate on a design together was an incredible experience.” – Sergio Pizzorno

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